8 Myths about Blogging + Influencing
Over the course of the last decade, influencers have popped up all over social media. What even is an influencer?
Influencer marketing is becoming the most popular and cost-effective way to get the right eyes on your brand, services and products. Many influencers are also bloggers which means they own a blog that they write and create content for. Influencer Marketing is expected to grow and be worth $13.8 billion in 2021 (Influencer Marketing Hub). Wow!
That being said, there are a lot of misconceptions about bloggers and influencers. Let’s debunk some of the most common myths!
Myth #1 Blogging is glamorous
Not is everything how it seems. Blogging is not all gifting, travel, and luxurious. There is a lot of hard work behind it which most of time is done entirely by the blogger with no help.
Myth #2 Blogging is easy
There is a lot of behind the scenes that goes behind beautiful pictures. Invoicing, emailing, approving content, creating content, editing, photography, etc. Creating one blog is hours of work.
Myth #3 Bloggers start making money right away/are super rich
You can’t just set up a blog and gain an audience overnight. Unless you go viral or go on a reality tv show, it takes a long time to build loyal followers.
Myth #4 Blogging isn’t a serious job/not a real career
Digital marketing is the way to market now. People trust people. Especially in these COVID times, many people are shopping online.
Myth #5 You have to be an excellent writer and be super popular
There is a niche for everybody. You just have to find your audience and fix their problems. i.e. if you’re a mommy blogger, you want to create content and fix problems for other moms. In terms of the writing, a lot of people don’t start a blog for that reason because they feel they’re not ready or good enough. Just start!
Myth #6 Bloggers are airheads
This is a big stigma around bloggers that they are in it just for the free stuff and to be famous. It’s not true. A lot of people love creating and sharing content in order to help others.
Myth #7 How many followers/readers you have matters
There are lots of micro influencers out there that are successful. If you have an engaged audience, thats all that matters. It’s better to have 1000 followers that are engaged than 100,000 that aren’t.
Myth #8 Blogging/influencer marketing is taking over traditional marketing
Not at all! They can complement each other. Influencer marketing focuses on a very targeted audience and is more trustworthy but there is also a place for traditional marketing.
Now that we have exposed some of the biggest myths, maybe it will encourage YOU to start a blog! Brands have started prioritizing influencer marketing as a very important part of their strategy. I can’t wait to see how it evolves even more in the next 5 years!
Any further questions about influencer marketing? Send me a message!