The Top 4 Social Media Mistakes People Make
Are you in the early stages of your business and using social media? Or have you been doing this for a while and are struggling to see the success that you’re looking for? If this is you, I’m glad you found this blog post!
One of my services I offer is social media consulting. This service gives you tips and strategies to help better your business and online presence.
Today, I’m going to be sharing with you the top 4 mistakes I see when working with my clients.
The Top 4 Mistakes I see When Working with my Clients:
Mistake 1: Not Being Consistent
I’m listing this one as the first mistake because it is the most common. You’ve heard it time and time again, but it’s true. Consistency is key. Many of my clients get stuck on how often they should be posting. They are under the impression that they need to post every single day to build that brand awareness for their business. If you can consistently post every single day, great. If you don’t have the capacity for that, then DON’T. Posting consistently twice a week is more effective than posting sporadically.
Mistake 2: Miscommunication When Working with Others
This is another common error I see. If you’re a business who is partnering with another company, hiring an employee or influencer, or participating in an event, it is so important to outline the expectations. What is to be expected of you? What is to be expected of the people you are working with? Before beginning to work with new people, it is essential that you communicate what the expectations are so that all parties are on the same page and there’s no confusion.
Mistake 3: Not Securing a Contract
To piggyback off the last point, having a contract in place is crucial. Even if you have a casual agreement with somebody, protect yourself by having it in writing. Especially if the deliverables are scheduled for a later time, you can always fall back on the contract. Even for the smallest partnerships, I will not agree to any form of work without having a formal agreement in place.
Mistake 4: Missing the Call-to-Action (CTA) That Tells People What to do
Okay so you have your business, you have your social media, but do you have that proper call-to-action for your customers? Don’t assume that your customers know what to do, they don’t. You want to make it crystal clear what you’re wanting people to do when they visit your social media page. It can be as simple as ‘download my e-book’, ‘sign up for my business course’, or ‘book a reservation at my restaurant’. Spell it out so that they know!
Are you guilty of any of these mistakes? Don’t worry, I do them too! Now that you know, you can correct these mistakes and continue to grow your business!
To keep the conversation going, feel free to send me a message and I can help you with any questions you have!