2024 Life Update

It’s that time of year again for my annual life update! I tend to do a life update on here about once a year. You can catch my 2023 reflection here if you missed last year’s. As 2024 comes to a close, here’s what’s been happening in my life over the past year.

jenna swetlikoff digital marketing

This year, I made a conscious effort to embrace a more private lifestyle. If you’ve been following me for a while, you’ve probably noticed fewer personal stories and less of my face on my social channels. It’s been refreshing to keep certain moments just for me while still sharing plenty of highlights. If you’re new here, you probably wouldn’t even notice the shift—but it’s been a big change for me. And honestly? It feels great.

As a self-proclaimed foodie, I couldn’t resist exploring the wave of new restaurants that opened this year. If you’re seeking culinary inspiration, check out my must-visit new restaurant roundup.

2024 was a monumental year for my family and me. Since my last life update, Mason and I got engaged, planned a wedding in just nine months, and tied the knot in September! Check out our wedding blog post for all the details. My older brother also got married—just three months before us! It was a whirlwind year for our families!

husband and wife wedding day

After hustling hard for six years, I can finally say it’s paying off. I’ve landed more serious clients, expanded my digital marketing business, and hit milestones I only dreamed of when I started. I hit 20k followers on Instagram this year—thank you to everyone who’s been part of this journey!  It’s a surreal feeling to look around and realize that I’m living the life I worked so hard to build.

This year, I stepped out of my comfort zone and spoke at four speaking engagements—an experience that constantly challenges me in the best way. I even had the opportunity to speak on the radio! I believe in the importance of continually perfecting your craft and embracing learning opportunities. Public speaking has been one of those things for me—it’s not always easy, but it’s incredibly fulfilling. Pushing yourself outside of your comfort zone is where the magic happens, and I’m so glad I’ve leaned into it this year.

content creator speaking event

2024 was filled with some amazing trips.

  • Crazy Creek for some nature therapy
  • My Scottsdale, Arizona bachelorette with my girlfriends—truly unforgettable!
  • A charming weekend escape to Penticton, filled with food and relaxation
  • Universal Studios and Dallas, Texas for an exciting getaway with Mason. You can check out my Universal Guide here.
  • Seeing Taylor Swift live in Toronto with my mom!
  • A cozy winter retreat in Nakusp at a lakeside cabin
taylor swift eras tour outfit

AI really took over this year. Every speaking engagement I attended touched on its impact, and the tools now available are next-level. It’s been fascinating to watch AI being integrated into my industry, and I’m interested to see how it evolves in 2025. Have you noticed the shift?

photos of food

2024 has been a year of growth, milestones, and finding balance. Here’s to keeping the momentum going, embracing new challenges, and carving out even more space for what truly matters.

Thanks for following along! What’s one thing you’re proud of this year? Let me know in the comments—I’d love to celebrate with you! And as always, thank you for your unwavering support of my platforms.

-Jenna xoxo

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